Market Research Online
- Study perceptions of NRIs about an Indian business group
- 1300 respondents
- 52 countries
- 10 days
- Rs. 20,000
- Conducted single handedly
- Characteristics of Online Surveys
- Demographic details easily available
- Uncontrolled
- Questionnaire design: short & simple
- Faceless audience
- Low response rate (4%)
- Incentives always help
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