Hello, I'm Lyndon

I design experiences that balance the needs and goals of both the user and the business through a rich insight into the users, business objectives, and technology considerations.

As the North America User Experience Design Lead for Capgemini, I help our clients create enhanced user experiences through Rapid Design and Visualization – our user-centered design methodology.

Work aside, I enjoy photography and Lego, often photography with Lego!

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UX Design Leader

As the North American UX Design Lead, I am actively involved in leading the team, planning and staffing projects, leading and guiding projects, and coaching and mentoring.

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Certified Practitioner

In addition to leading UX projects, I enjoy hands on work. I also have User Experience Analyst (CXA) & Usability Analyst (CUA) certifications from Human Factors International, and User Experience Master Certification from Nielsen Norman Group.

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Author & Writer

I enjoy writing, have authored a book (marketing.com), and write about User Experience Design for Smashing Magazine and Capgemini.

" If a picture is worth 1000 words, a prototype is worth 1000 meetings."

Tom & David Kelley, IDEO

Fun Facts

Million Work Miles Flown
Countries
US States
Satisfied Clients

Skills

Leadership

Leadership

I am currently the Capgemini North America UX Design Lead, responsible for UX processes, methodology, standards, knowledge & training, delivery and sales

UX Strategy & Research

UX Strategy & Research

Ethnographic / field research, personas, journey maps and scenarios, focus groups, interviews, card sorting, heuristic evaluations

UX Design

UX Design

Information architecture, navigation flow, sitemaps, low and high fidelity interactive simulations, iRise prototypes & visualizations, mobile design

Usability Testing

Usability Testing

Formal and guerrilla usability testing with varying fidelity prototypes and live systems, remote usability testing

From the Blog

7 Customer Experience Takeaways From Leaving An iPad On A Plane

I fly for work. A lot. My commute usually involves planes, not trains or cars. In all these years, I haven’t left anything behind on a plane, until a recent family vacation to Orlando when I left my iPad mini in a seat-back pocket. Three hours later, when we checked into our hotel room, the iPad-sized in-room safe had me searching for my device. The last thing I remembered was trying to prevent my kids – Thing 1 and Thing 2 – from fighting over it after we landed by tucking it behind the inflight magazine. It worked so well that even I forgot about it! What followed was a great example of how a single aspect of user experience (in this case, customer service) can make or break the overall customer experience.

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Lessons Learned From A First-Time Appreneur

There are over 2 million iOS apps and almost as many Android apps, in a growing app economy. However, for every Flappy Bird app that gets lucky and goes viral, there are thousands of apps that take time and hard work to launch, and persistence to maintain, grow and avoid the app graveyard. While we typically hear about overnight success stories, this article explores the more typical experience of an appreneur, or app entrepreneur.

I spoke with one such appreneur, Amit Murumkar, about his journey with Canvsly over the past 3 1/2 years. Canvsly helps parents capture and store their children’s artwork for posterity and avoid the piles of paper.

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Noah’s Transition To Mobile Usability Testing

Noah was concerned. He was the “UX Guy” for the corporate office of a regional Quick Service Restaurant (aka fast food chain) that was in the process of creating a mobile app that would allow their customers to customize their meals, place orders and earn rewards. He had been seeing users’ expectations increasing, and they were less forgiving of poor mobile experiences. That’s why he firmly believed that it was important to test the usability of their mobile user experience given users’ higher expectations, smaller screens, and constraints of wireless, battery-powered devices. Noah was concerned because he had never conducted mobile usability testing, even with years of traditional usability testing experience. That, and the fact that the first round of testing was just a month away.

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5 Steps To Support Meandering Multi-Device Customer Journeys

January and February were brutal for travel in the Northeast. I am painfully aware of it, since I had travel scheduled for each of those four weeks to Boston, which was hit with record snow. The snow led to flight delays and cancellations, and I saw the same scenario play out week after week: tired travelers at the airport, trying to reschedule their canceled or delayed flights. Many were trying to talk to airline representatives on their phones, while using a tablet, laptop or a ticketing kiosk to do the same thing. This was an extreme situation, but is still representative of a majority of the customer experience journeys of today, which are very different and much more complex than those of a few years ago.

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