Five User Experience Takeaways from Superstorm Sandy
Superstorm Sandy caused a lot of devastation last month, including leaving millions in the New York area without electricity. While our family was blessed with not having to deal with flooding, a blackout meant no Wi-Fi and only a few hours of electronic device use. We were well prepared for the storm with two fully charged 3G devices, along with other essentials like drinking water, canned food, batteries and flashlights. For the better part of 48 hours without access to high speed internet access, we had to rely on an overly congested 3G network during short bursts of connectivity to the outside world. Accessing email, informational websites, and social apps in that context of use highlighted a few lessons that apply to the way we design and manage online user experiences: