Noah’s Transition To Mobile Usability Testing
Noah was concerned. He was the “UX Guy” for the corporate office of a regional Quick Service Restaurant (aka fast food chain) that was in the process of creating a mobile app that would allow their customers to customize their meals, place orders and earn rewards. He had been seeing users’ expectations increasing, and they were less forgiving of poor mobile experiences. That’s why he firmly believed that it was important to test the usability of their mobile user experience given users’ higher expectations, smaller screens, and constraints of wireless, battery-powered devices. Noah was concerned because he had never conducted mobile usability testing, even with years of traditional usability testing experience. That, and the fact that the first round of testing was just a month away.